We are a bespoke team of community builders, coaches, and connection-makers.
Our story all began with an idea. What if events could do more than fill a room - they could move people.
She Summits was originally founded in 2019 by Dr. Carla Cupido as a film festival and event series celebrating the female spirit. From powerful mountain films to purpose-filled conversations, it was always about elevating women’s stories and voices. Since then, we’ve grown into something much more.
Along the way, Laura van der Veer and Danielle Leroux joined forces, bringing their shared love of community, connection, and purpose-driven business to the table. Together, we’ve shaped She Summits into what it is today: a platform that helps retailers engage women in meaningful ways - through in-store experiences that actually matter.
From in-person workshops to nature walks, sip & mingles to corporate retreats, we’ve hosted hundreds of events and impacted close to 10,000 women since 2020. Our work spans North America, and our events have been co-created with thoughtful brands like adidas, Fjällräven, Athleta, Kiehl’s, and more.
We’re not a giant agency. We’re not interested in one-size-fits-all. We’re here to help retailers connect with women in a way that feels real - and delivers results.
Because we believe loyalty isn’t something you buy. It’s something you build - with purpose, people, and presence.
Meet the team
Laura van der Veer
Co-Founder, Retail Success Consultant
Co-Founder, Community Building Consultant